For high-growth B2B SaaS startups:
User-focused landing pages
that make your paid ads pay off.
Fed up with bad leads and low conversions? Start attracting best-fit buyers with landing pages based on B2B buying patterns and real customer language.
Voice of customer research
Positioning & messaging strategy
Production-ready wireframes
Trusted by 50+ SaaS companies
You got a problem…
Your landing pages are broken —
and it’s draining your ad budget.
Positioning problem
You're not tightly focused on your one true audience, so you're lost in a crowded market.
Messaging problem
Your copy isn't clear and convincing, so people don't know why they should pick you.
Structural problem
Your page is not in sync with the B2B buyer journey, so people get confused, and bounce.
Let's fix it…
Put yourself in the best position
to win more of your ideal customers
without wasting more money on ads
Phase 1: Discovery
Everything about your company, market, and product is on the table.
Starting with discovery calls with your best people in product, sales, and support, I study all that matters on your website, product demo, competitors, and data analytics.
Phase 2: Research
Get to know your customers (and how they think, talk, and feel).
Unlike many startups that skip real customer research, I gather voice-of-customer language and insights via call recordings, support tickets, and AI-enabled data mining.
Phase 3: Positioning
Strategic offer creation to attract your best-fit buyer.
We identify your product’s best use cases and differentiated value to help you stand out and capture the attention of your ideal customers.
Phase 4: Messaging
A messaging framework that maps to the B2B buyer journey.
After creating a production-ready wireframe, I’ll present the copy on video to explain how the structure, psychology, and product marketing narrative align with your prospect's decision-making process.
Phase 5: Testing
Polish up and put it to the test.
After we review, I'll make the final optimizations before your developer brings the wireframe to life on your website. I’ll also provide recommendations on which keywords and testing approaches to use in your paid ads.
CJ is a gem. He's one of those rare copywriters who gets both brand and direct response—and the interplay between the two. We pull him into every single product launch because he consistently delivers the copy and strategic thinking that we need to get things sounding right from the get-go.
Platinum Positioning
$3,750
one-time payment
Shared workspace HQ
Two 75-minute consulting workshops
3x customer interviews
Positioning & Messaging Matrix
Final landing page copywriting
Wireframe in Figma
UX recommendations
CRO consulting for test phase
Voice of Customer Vault
Delivery in ~3-4 weeks
Get Started
Premium Positioning
$1,900
one-time payment
Shared Workspace HQ
One 90-minute consulting workshop
Positioning & Messaging Matrix
Final landing page copywriting
Wireframe in Google Docs
UX recommendations
Delivery in ~2 weeks
Get Started
FAQs
Will we work directly with CJ?
How long does it take to deliver the landing page?
What do I get at the end?
How do you deliver the copy?
What is the Positioning & Messaging Matrix?
What do I need to do before we start?
Payment upfront, in full?
What happens in the consulting workshop?
Who should be involved?
Why do you include voice of customer research?
How do you find the voice of the customer?
Can I remove XYZ to reduce the price?
Will the voice of the customer research cause delays?
What happens if I don’t like the copy you write?
Do you also do other website copywriting?
Can we get started right now?
How do you help with paid ads for the landing pages?