Your landing pages are suffering from message-market misfit.
Phase 1: Discovery
Everything about your company, market, and product is on the table.
Starting with discovery calls with your best people in product, sales, and support, I study all that matters on your website, product demo, competitors, and data analytics.
Phase 2: Research
Get to know your customers (and how they think, talk, and feel).
Unlike many startups that skip real customer research, I gather voice-of-customer language and insights via call recordings, support tickets, and AI-enabled data mining.
Phase 3: Positioning
Sharpen your competitive edge to attract your best-fit buyer.
We identify your product’s best use cases and differentiated value to help you stand out and capture the attention of your ideal customers.
Phase 4: Messaging
A messaging framework that maps to the B2B buyer journey.
After creating a production-ready wireframe, I’ll present the copy on video to explain how the structure, psychology, and product marketing narrative align with your prospect's decision-making process.
Phase 5: Launch
Hands-on help to get the page live and kicking.
After we review, I'll make the final optimizations before sharing a clean wireframe with design notes to help your developer bring the copy to life on your website. I can also stick around to guide your paid ads copy and testing phase.
CJ Haughey
Founder, Pozish
I started my freelance copywriting career in 2017 with a NYC-based creative agency, working on landing pages and brand strategy. Since then, I’ve worked with over 40 B2B + SaaS companies, including IBM, Slack, Hotjar, and Workvivo (by Zoom).
At Pozish, I help early-stage B2B SaaS startups fix positioning problems by running sandbox tests on the most important conversion assets in their sales funnel — their product landing pages.
FAQs
Without Pozish
Feeling lost with no clear value prop in a crowded market
Limiting your strategy to your team’s assumptions and “what you already know” about the market
Settling for a “guesswork meets patchwork” approach to copywriting written by juniors, busy managers, or AI tools.
Confusing readers and losing leads with complex technical terms or corporate jargon.
Delaying the launch because the designer is confused about how to bring the copy to life.
Feeling lost with the testing and ads, which makes you doubt the entire landing page.
Waiting months to see if your homepage positioning trickles down into new leads and sales
Finding clarity on how to stand out with positioning workshops
Discovering how your ICP really thinks and talks through deep, targeted market research
Getting expertly-crafted landing pages from an experienced senior copywriter who uses proven principles in psychology and CRO.
Becoming known for a punchy, persuasive voice that talks and thinks like your ideal customer.
Accelerate the design and launch phase with a dev-ready wireframe in Figma
Having a partner for CRO consulting to guide ad strategy and optimize the landing page for better results.
Getting fast feedback about what actually converts from a “sandbox test” on product landing pages