Your landing pages are suffering from message-market misfit.
Phase 1: Discovery
Everything about your company, market, and product is on the table.
Starting with discovery calls with your best people in product, sales, and support, I study all that matters on your website, product demo, competitors, and data analytics.
Phase 2: Research
Get to know your customers (and how they think, talk, and feel).
Unlike many startups that skip real customer research, I gather voice-of-customer language and insights via call recordings, support tickets, and AI-enabled data mining.
Phase 3: Positioning
Sharpen your competitive edge to attract your best-fit buyer.
We identify your product’s best use cases and differentiated value to help you stand out and capture the attention of your ideal customers.
Phase 4: Messaging
A messaging framework that maps to the B2B buyer journey.
After creating a production-ready wireframe, I’ll present the copy on video to explain how the structure, psychology, and product marketing narrative align with your prospect's decision-making process.
Phase 5: Launch
Hands-on help to get the page live and kicking.
After we review, I'll make the final optimizations before sharing a clean wireframe with design notes to help your developer bring the copy to life on your website. I can also stick around to guide your paid ads copy and testing phase.
