Your landing pages are suffering from message-market misfit.
Phase 1: Discovery
Everything about your company, market, and product is on the table.
Starting with discovery calls with your best people in product, sales, and support, I study all that matters on your website, product demo, competitors, and data analytics.
Phase 2: Research
Get to know your customers (and how they think, talk, and feel).
Unlike many startups that skip real customer research, I gather voice-of-customer language and insights via call recordings, support tickets, and AI-enabled data mining.
Phase 3: Positioning
Sharpen your competitive edge to attract your best-fit buyer.
We identify your product’s best use cases and differentiated value to help you stand out and capture the attention of your ideal customers.
Phase 4: Messaging
A messaging framework that maps to the B2B buyer journey.
After creating a production-ready wireframe, I’ll present the copy on video to explain how the structure, psychology, and product marketing narrative align with your prospect's decision-making process.
Phase 5: Launch
Hands-on help to get the page live and kicking.
After we review, I'll make the final optimizations before sharing a clean wireframe with design notes to help your developer bring the copy to life on your website. I can also stick around to guide your paid ads copy and testing phase.
CJ Haughey
Founder, Pozish
I started my freelance copywriting career in 2017 with a NYC-based creative agency, working on landing pages and brand strategy. Since then, I’ve worked with over 40 B2B + SaaS companies, including IBM, Slack, Hotjar, and Workvivo (by Zoom).
At Pozish, I help early-stage B2B SaaS startups fix positioning problems by running sandbox tests on the most important conversion assets in their sales funnel — their product landing pages.
Manja Munda
Co-Founder, Grow and Scale
I've been working with CJ for 4+ years. He's always been my go-to person for support with our biggest clients, like Slack, Keboola, and Shopmonkey. He has a clear process, and always meets our deadlines. He can deep-dive research on any topic no matter how complex, and his creative and compelling writing style beats anything from any AI agent.
Kayleigh Dibble
Performance Marketing, Hotjar
CJ’s approach was fantastic. He clearly understood both the brief and the product really well, and wrote copy in such a natural, engaging way that made us stand out from the crowd.
Emily Williams
VP, Consulting Sales, Doppio Group
My favorite thing about working with CJ is his ability to take abstract ideas and create flowing, compelling copy. His work has led to new organic search traffic, higher website engagement, and a three-fold growth in new leads.
FAQs
Will we work directly with CJ?
How long does it take to deliver the landing page?
What do I get at the end?
How do you deliver the copy?
What is the Positioning & Messaging Map?
What do I need to do before we start?
Payment upfront, in full?
What happens in the consulting workshop?
Who should be involved?
Why do you include voice of customer research?
How do you find the voice of the customer?
Can I remove XYZ to reduce the price?
Will the voice of the customer research cause delays?
What happens if I don’t like the copy you write?
Do you also do other website copywriting?
Can we get started right now?
How do you help with paid ads for the landing pages?
Without Pozish
Feeling lost with no clear value prop in a crowded market
Limiting your strategy to your team’s assumptions and “what you already know” about the market
Settling for a “guesswork meets patchwork” approach to copywriting written by juniors, busy managers, or AI tools.
Confusing readers and losing leads with complex technical terms or corporate jargon.
Delaying the launch because the designer is confused about how to bring the copy to life.
Feeling lost with the testing and ads, which makes you doubt the entire landing page.
Waiting months to see if your homepage positioning trickles down into new leads and sales